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Uncover Hidden Gems: 3 Lesser-Known Sales Navigator Tips to Find Potential Investors

By Tzakhi Freedman

LinkedIn’s Sales Navigator is a well-known tool for lead generation, helping businesses connect with potential investors and customers alike. 

While most users are familiar with its basic features, there are lesser-known tips and tricks that can help refine your search and identify the most relevant investor profiles. 

In this article, we’ll explore three such tips that will enhance your experience on Sales Navigator and improve your chances of finding the ideal investors for your business.

Tip 1: Screen for High Activity Levels on LinkedIn

One way to increase your chances of getting a response when reaching out to potential investors on LinkedIn is to focus on those who are actively using the platform. Sales Navigator offers a feature that allows you to filter your search results based on recent activity.

To use this feature, follow these steps:

1. Open Sales Navigator and start a new lead search.

2. In the search filters, scroll down to the “Activity” section.

3. Check the box next to “Posted on LinkedIn in the last 30 days.”

4. Run your search to see results only for profiles with recent activity on LinkedIn.

By narrowing your search to active users, you’ll increase the likelihood of receiving a response when you initiate a conversation.

Tip 2: Find Investors by Their Domains of Interest or Expertise

While the “Industry” filter on Sales Navigator can be helpful, it may not always yield the best results. To find investors who are truly interested or experienced in your field, consider using keyword searches in the “Posted content” section or leveraging Advanced Boolean searches.

To use the “Posted content” keyword search:

1. Open Sales Navigator and start a new lead search.

2. Scroll down to the “Keywords” section and click “Change.”

3. Select “Posted content” from the drop-down menu.

4. Enter relevant keywords related to your industry or product.

5. Run your search to find profiles that have engaged with            content related to your keywords.

To use Advanced Boolean searches:

1. In the Sales Navigator search bar, type in your desired keywords using Boolean operators like AND, OR, and NOT, as well as parentheses for grouping.

2. For example, you could search for (“angel investor” OR “venture capitalist”) AND (SaaS OR “Software as a Service”) NOT “real estate.”

3. Run your search to see results matching your specific criteria. 

Tip 3: Exclude Unwanted Job Titles

When searching for investors or “angel investors,” you might encounter profiles with similar designations that aren’t relevant to your needs. Sales Navigator allows you to exclude specific job titles from your search results.

To exclude job titles:

1. Open Sales Navigator and start a new lead search.

2. Scroll down to the “Job title” filter and click “Change.”

3. In the “Exclude these job titles” section, enter the job titles you want to exclude, such as “Investor relations” or “real estate investor.”

4. Run your search to see results that exclude profiles with the specified job titles.


By utilizing these lesser-known features of Sales Navigator, you’ll be able to hone your search and focus on the most relevant investor profiles for your business. These smart search techniques not only save time but also increase your chances of connecting with the right investors to help your venture succeed.



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